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Apex Customs, a full-service automotive shop dedicated toproviding clients with a complete range ofautomotive customization services, this weekannounced the launch of Axium Lighting, a new

Apex Customs, a full-service automotive shop dedicated toproviding clients with a complete range ofautomotive customization services, this weekannounced the launch of Axium Lighting, a new line of premium automotive LED lightingproducts. Axium offers premium LED lighting developed to help automotive enthusiasts improvethe color, visibility, and efficiency of their custom lighting projects."As a customization shop, we've worked with a broad range of automotive lighting products fromjust about every aftermarket supplier on the market," saidElliot Hutchens, Co-Founder of ApexCustoms. "Working with aftermarket lighting every day, we were frustrated by the lack of reliableLED headlight options for our projects that delivered the results our customers demanded. Wedecided to build them ourselves so our clients could enjoy the benefits of LED lighting withoutdraining their bank account or returning to our shop with burned out headlights a month later."Axium LightingWhile Incandescent bulbs have dominated the automotive industry since the days ofHenry Ford,LED technology is revolutionizing the automotive aftermarket. The first use of LED lighting in anautomotive application appeared on the 1983 Chevrolet Corvette, but it took another 25 years forthe technology to catch on and garner the attention of the public and automotive manufacturers.Today LEDhas become a popular aftermarket customization, however there is still a lot ofconfusion by consumers on which brands and products are safe for their vehicles while living upto the claims by manufacturers.Axium was developed for the enthusiast to be able to purchase with confidence. Apex sought toresolve the issues their technicians encountered during installation and address the commoncomplaints their customers expressed after their projects were completed. The Infinity line ofheadlights by Axium offer superior light output with lower operating temperatures and energyconsumption by utilizing the latest LUXEON Z ES chip technology for unmatched opticalflexibility and precise beam angle control. They are waterproof, shatterproof and backed by a oneyear no hassle warranty."Our goal is to provide a product that people can trust so they can get the benefits of LED lightingwithout worrying about damaging their cars or wasting their money," said Hutchens. 


Is this a good press release? Explain why?·Is the press release missing information? If so, what is missing?·Is this press release effective or ineffective? Support your claim with evidence.·If you were a member of the media,would you publish or convey this information to youraudience? Explain your reasoning.

More information is available athttps://www.apexcustoms.com/axium-lighting.About Apex CustomsThe team at Apex Customs deliversPhoenix'smost eye-catching automotive customizationsthrough an array of forward-thinking products andservices backed by master craftsmanship.

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