Apex Sports is thinking about entering the golf ball market. The company will make a profit if its market share is more than 15%. A market survey indicates that 128 of 758 golf ball purchasers will buy an Apex Sports golf ball.

• Is the market survey alone enough evidence to persuade Apex Sports to enter the golf ball market?
• How would you use hypothesis testing to help you make your decision if you were Apex Sports management and you required 90% confidence in your market research results? Does hypothesis testing support or not support entering the golf ball market? Show all your work.
• Besides the market survey results, what other considerations might enter your decision on whether to enter the golf ball market?
• If Apex Sports decides to enter the golf ball market, what are their probabilities for success?