Question
Apisco Tiger Inc. has spent $48,200 to design a new airline carry-on bag. It spent another $78,500 testing various materials for their durability. An additional
Apisco Tiger Inc. has spent $48,200 to design a new airline carry-on bag. It spent another $78,500 testing various materials for their durability. An additional $75,000 was spent on test marketing to determine both the market demand and color preference. Since the test marketing proved successful, the firm is now compiling data to evaluate the addition of this bag to its production runs. The estimated production startup costs are $847,300 and annual costs thereafter of $149,000. The discount rate is 12 percent and the estimated life of the project is 6 years. What value should be used for the Time 0 cash flow?
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