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Aplique los dos enfoques a la estrategia Enfoque basado en el mercado y Enfoque basado en recursos a dos productos o servicios diferentes: un
Aplique los dos enfoques a la estrategia " Enfoque basado en el mercado" y "Enfoque basado en recursos" a dos productos o servicios diferentes: un ejemplo para cada estrategia. (15 puntos)
Explique tambin con sus propias palabras la diferencia entre Marketing transaccional y Marketing relacional (10 puntos)
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