Question
Appendix 1 -Scenario Big Red Bicycle Pty Ltd is a bicycle manufacturer based in Bendigo, Victoria. The company produces bicycles which it sells to retailers
Appendix 1 -Scenario
Big Red Bicycle Pty Ltd is a bicycle manufacturer based in Bendigo, Victoria. The company produces bicycles which it sells to retailers in the domestic Australian market.
The senior management structure of the company appears below.
Person
Position
Michelle YeocChief Executive Officer (CEO)
Tom Copeland. Managing Director
John Black Chief Financial Officer (CFO)
Stuart LaRoux. Operations General Manager
Pat Roberts. Senior Accountant
Sam Gellar. Sales General Manager
Charles Pierce. Production Manager
Holly Burke. HR Manager
According to company strategic plans, the company aims to achieve a net profit before tax of $1,000,000. The chief risks to this goal are:
?poor sales due to economic downturn - sale income
?increases in expenses such as wage expenses - expenses
In addition to Australian operations, the company is considering manufacturing overseas
to take advantage of reduced costs. The company is also considering diversifying its product range to reduce exposure to poor sales of one product.
Please complete Contingency plan template: Risks related to moving overseas and diversifying.
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