Appendix 3 Marketing EnvironmentOn the basis of the information summarized in section 1, compare the two markets in terms of the following issues and draw some conclusions as to which market is preferable under each of the main categories. Are you satisfied that you have enough reliable evidence to make a selection? If not, what additional information would you need?1. Country profiles: current size and future growth potential2. Political characteristics and stability3. Government policies affecting business4. Commercial infrastructure5. Physical factors6. Canadian experience in the country7. Customer profiles: wealth, ability to pay8. Product/service fit with customer preferences9. Technological factors influence10. Strength of demand for product service11. Competitive barriers to entry12. Regulatory barriers to entry~After considering how the 2 countries compare in terms of the above issues, consider the following:13. What role could each country play in the company's overall strategy? Is it the same role in each case?

Deliverable 3 - Marketing Environment - 10% - group work [5 studentsr'group} Plan and produce an organised and logically planned and executed research approach for the Marketing environment {2 countries}. Conclusions must be based on data. Use MLA referencing style when you write up your paper. Ensure that your paper contains a page for references. Use for guidance Appendix 3 Marketing Environment