APPENDIX A $$ Term Project: International Management $($IM$)$

Strategy Project

This project requires research, imagination, and logic in applying the content of this course and book. For your project, create an imaginary company that you have been operating in your own national market for some time. You represent top management, and you have decided it is time to go international.

IM Strategy $($Content for the PPT: See point value next to each item$)$

$$ Company profile $-$ Describe your company $($Company Profile$).(15$ points$)$

$$ Reasons for going international $-$ Address the reasons for going international $(5$ points$).$

$$ Decision of which foreign market $-$ Decide on an appropriate country in which to operate, and give your rationale for this choice. $(5$ points$)$

$$ Culture profile $-$ Give a cultural profile of the local area in which you will be operating. $($Cultural Profile$)(35$ points$)$

$$ Approach to World Market: Integration$-$Responsiveness $-$ Describe your approach to world market, and give your reasons for this strategy. $(15$ points$)$

$$ Foreign Market Entry Strategy $-$ State your planned entry strategy, and give your reasons for this strategy. $(15$ points$)$

$$ Staffing Policy $-$ Decide on the staffing policy you will use for top level managers, and give your rationale for this policy. $(15$ points$)$

$$ Training and Compensation program $-$ Describe your training and compensation programs for both expatriates and host nationals. $(15$

points$)$

$$ Communication problems $-$ Discuss the communication problems your expatriate managers might face in the host$-$country working

environments. How should they prepare for and deal with them? $(15$ points$)$

$$ Motivational Systems and Leadership $-$ Describe your motivational systems and leadership you think would be most effective in the

host environments. Give your rationale. $(15$ points$)$

$$ Special control issues $-$ Explain any special control issues that concern you for this overseas operation. How do you plan to deal with

them? $(5$ points$)$

$$ Concerns and demands $-$ Identify the concerns of the host country and the local community regarding your operations there. What

plans do you have to deal with their concerns and to ensure a long$-$term relationship? $(5$ points$)$

This is an INDIVIDUAL project to be completed and submitted to the DROP BOX $($Assignments$)$ called IM Strategy.

There is no limit or requirement in length of report, but considering the topics needed to be included, around $40$ slides would be

recommended.

The result from the Originality Check needs to be lower than $10\%,$ otherwise penalties of $10\%$ of grade deduction for each $10\%$ increase in the

result will be imposed.

IM Strategy $($PPT: $40$ points$)$

Grading criteria for presentation PPT consist of excellence of preparation $($quality and quantity$),$ degree of understanding of the topics, and

delivery. Students are to prepare for a complete set of the IM Strategy analysis in PPT for a presentation. The slides will be improved by

professionally design in terms of font size, colors, layout, graphics, effects, multimedia effects and so on$,$ for an effective delivery