Mission

Corporate Marketing Plan Objectives

Objective 1
Objective 2

Key Performance Indicators

Stakeholder (WHO?)	Role (WHY)	Priority Level	Consultation Method

Activities

Activities – what is to be done?	Objective – why will we do it?	Resources – what will you need to get the task done?	Procedure – how will it be done?	Responsible person – who will do it?	When	KPI

Operational Plan
Business Goals	Objectives	Actions & Strategies	Responsibilities/ Stakeholders	Key Performance Indicators	Deliverables	Resources: Human/Physical/Financial	Timelines	Contingency Plan
Profitability	- Increase revenue - Minimize costs	- Increase add-on sales                                          - Provide good products and services - Offer promotions - Reduce wastage
Customer Service	- Increase positive feedback - Decrease customer complaints	- Provide Training - Improve customer service standards - Build rapport - Hire more staff
Retention	- Promote staff rapport - Decrease staff turnover	- Conduct Team meetings - Establish a reward system - Conduct team building activities
Efficiency	- Increase productivity - Reduce delays	- Provide Training - Provide Resources
Growth	- Increase customer base,   market share, product range,   capacity, staff number, etc.	- Offer Loyalty Programs - Observe the market - Hire more staff
Reputation/ Recognition	- Increase positive public relations - Increase public presence - Promote social responsibility - Avoid unethical acts	- Take part in social activities - Conduct marketing efforts - Follow laws and legislations

Resource Requirements

Detail resources required and specify how you consulted workplace specialists and conducted appropriate research to acquire this information.

Budget

 

Monitoring processes

 

 

Approvals

Name	Position	Date approved	Signature