Appendix B: Operational Plan: KRA Sustainable Growth KRA Sustainable Growth Operational Plan Period 1 January 2022 30 March 2022 . To sustainably grow our business over the next 5 years by increasing our product lines, expanding our caf business and increasing sales within our wholesale Goals . busIness Objectives 3.1 Successfully launch new organic and Fairtrade products to augment our existing lines of coffee and chocolate 3.2 Expand cafe business to 12 outlets across NSW and Queensland 3.3 Expand retail business to 4 outlets across NSW 3.4 Expand wholesale business sales by 100% in 5-year period Actions/T asks Who is responsible When/Timefra Resources Budget Key Performance Indicators me Strategy 1: Launch Fairtrade organic tea line by end of 2021 Review of Tea Line Launch to Sales & Marketing 15m March 2022 a Sales Records 0 Report submitted to management team including identify ways to improve future Manager . Customer Surveys recommendations for how to improve future launches launches Strategy 2: Launch Fairtrade organic sugar line by end of 2022 Finalise negotiations with suppliers Managing Director 15m February . Suppliers $7,000 . Contracts Wlth suppliers finalised 2022 . Business Travel Engage design consultant for Sales & Marketing 30m March 2022 . Quotes/EOI from $30,000 . Contract with design consultant finalised packaging and marketing of Manager potential design products consultants Strategy 3: Establish 1 new cafe outlet from 2020-2022, and expand this growth to two cafes per year during 2022-2024 Research and analysis for next Cafe and Retail Division 30m March 2022 . Demographic research . Report submitted to management with Sydney Metro site to be finalised Manager data recommendations on next Cafe venue (inclusive . Data on Commercial of data to support recommendation) rentals Strategy 4: Establish 2 new retail outlets by end of 2021. Establish another two outlets between 2022-2023 Review on launch of Bondi Retail Store with recommendations for future retail store launches Cafe and Retail Division Manager 30m March 2020 . Sales records Report submitted to management reviewing launch of Bondi Retail Store with recommendations for future store launches Strategy 5: Monthly review of sales to measure Performance against targets Monthly reporting of sales for each division Accountant 15m of Month each month . Sales records Monthly report submitted to Management Team Strategy 6: Visit every organic cafe in Sydney Metro during 2022 and provide samples of our product along with 3-month promotional pricing for new customers Visit 5 organic cafe / restaurants Sales and Marketing Weekly . Samples of products $1500 Weekly report submitted detailing visits and each week Manager . Marketing material (travel) feedback from potential clients At least 2 new customer orders each month Strategy 7: Train ordering staff in cross selling and up selling techniques to expand sales from existing customers Co-ordinate training in cross selling Business and HR By 30m March . External training $3000 Conduct 2 workshops to ensure that all cafe and and up selling for retail & cafe staff. Manager 2022 consultant retail staff can attend one workshop. Coeordinate attendance with Store Collect evaluations from all staff to gauge Managers so that rosters allow for training quality each employee to attend training. Report training outcomes to Management Team Strategy 8: Employ Sales Manager to develop Queensland market in 2021 -2022 FY Co-ordinate recruitment, selection Business and HR By 30m March . Recruitment $10,000 Queensland Sales Manager is recruited and and induction of Sales Manager for Manager 2022 Advertising inducted Queensland . Travel expenses Strategy 9: Launch Queensland roasting and distribution centre by 2022 Investigate and research locations Business and HR By 30m March . Travel expenses $15,000 Queensland Sales Manager is recruited and for small office or serviced office as a base for new Queensland Sales Manager Manager 2022 . Bond . 3 months' rent . Furniture/ equipment . Services (telephone/ internet etc) inducted