Apple (AAPL) has announced a high-yield Apple Savings Account that yields 4.15% APR. The maximum balance is $250,000 (which is the maximum amount insured by the FDIC).

Think about the Diamond-Dybvig model, except with an "Apple savings account" on the right hand side of Apple's balance sheet. How is this different from the standard Diamond-Dybvig model?

Name one potential benefit of this business model, relative to traditional ``banking"? Name one potential downside of this business model, relative to traditional ``banking"?