Question
Apple Company produces and sells 35,000 cartons of apple juice each year. The following information reflects a breakdown of its costs: Cost Item Costs per
Apple Company produces and sells 35,000 cartons of apple juice each year. The following information reflects a breakdown of its costs:
Cost Item | Costs per Carton | Total Costs |
Variable production costs | $15 | $525,000 |
Fixed production costs | $8 | $280,000 |
Variable selling costs | $4 | $140,000 |
Fixed selling and administrative costs | $3 | $105,000 |
Total costs | $30 | $1,050,000 |
Apple marks up its prices 50% over full costs. It has surplus capacity to produce 20,000 more cartons. A British supermarket company has offered to purchase 12,000 cartons of the product at a special price of $35 per carton. Apple will incur additional shipping and selling costs of $1 per carton to complete this order.
Required: (a) What will be the effect on Apple's operating income if it accepts this order? (b) Calculate the total additional revenue and costs associated with the order.
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