Apple didn't have to pay for a significant amount of advertising during the introductory period of the original iPhone because complimentary news coverage $($a$.$k$.$a$.$ "earned media" from public relations$)$ informed consumers about product features and benefits. Some of the earliest buyers even slept outside Apple Stores in order to buy from initial limited stock. The public relations program Apple strategically promoted drove which of these possible marketing strategies:

Group of answer choices

consumer pull

consumer enthusiasm

consumer demand

consumer push