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Apple has a well - established brand with a high degree of brand loyalty. There are diehard Apple users who prefer only Apple products. As
Apple has a wellestablished brand with a high degree of brand loyalty. There are diehard Apple users who prefer only Apple products. As a result, Apple can have a very short channel, exercising a great deal of control. In this example, which factor is affecting channel choice?
a producer factors
b factors of ownership
c market factors
d product factors
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