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Apple Inc. and Samsung Electronics are two leading competitors in the global smartphone market. Both companies invest heavily in research and development (R&D) to innovate
Apple Inc. and Samsung Electronics are two leading competitors in the global smartphone market. Both companies invest heavily in research and development (R&D) to innovate and improve their product offerings.
Scenario: Apple Inc. is developing the latest version of its iPhone, while Samsung Electronics is working on its flagship Galaxy smartphone. Both companies incur significant R&D expenses, manufacturing costs, and marketing expenses.
- Apple's iPhone Development Costs:
- Research and Development Expenses: $500 million
- Manufacturing Setup Costs: $300 million
- Marketing Expenses: $200 million
- Total Units Produced: 1 million
- Samsung's Galaxy Development Costs:
- Research and Development Expenses: $450 million
- Manufacturing Setup Costs: $350 million
- Marketing Expenses: $180 million
- Total Units Produced: 1.2 million
Requirements:
- Calculate the total cost per unit for Apple's iPhone.
- Determine the total cost per unit for Samsung's Galaxy smartphone.
- Analyze the cost structure and investment priorities of Apple Inc. and Samsung Electronics in their smartphone development projects.
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