Apple, Inc. Financial Analysis

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Time Series	Cross Sectional	Overall
Evaluation '11-'13	Evaluation	Evaluation

		Use latest 3 years				% Change	% Vary from	Time Series	Cross Sectional	Overall
Category	Ratio	2016	2015	2014	Ind. Ave.	over time	Industry	Evaluation '11-'13	Evaluation	Evaluation
Liquidity
	Current	1.35	1.11	1.08	1.77	25%	63.9%	Good
	Quick	1.33	1.08	1.05	1.68	27%	37.7%	Good
Activity
	Inventory Turnover	61.6	59.6	53.2	74	16%	28.1%	Good
	Average Collection Period	27	26	35	53	23%	49.1%	OK
	Average payment period	51	48	51	12	0%	325.0%	Good
	Total Asset Turnover	0.67	0.80	0.79	0.96	15%	17.9%	OK
Financial Leverage
	Debt	60%	59%	52%	64%	16%	18.9%	OK
	Times Interest Earned	#DIV/0!	#DIV/0!	#DIV/0!	12.87	#DIV/0!	#DIV/0!
Profitability Ratios
	Gross Profit Margin	39%	40%	39%	44.36%	1%	13.0%	Poor
	Operating Profit Margin	27.8%	30.5%	28.7%	23.12%	3%	24.2%	Good
	Net Profit Margin	21%	23%	22%	17.10%	5%	22.8%	Good
	Return on Assets	14.2%	18.4%	17.0%	18.80%	17%	9.35%	OK
	Return on Equity	36%	45%	35%	65.88%	3%	45.4%	Poor
Market Ratios
	Price/Earnings	8.31	9.22	6.45	16.54	29%	61.0%	Good
	Market/Book Value	7.8	19.9	12.3	4.72	37%	160.6%	OK