Apple Inc.

1. Identify any public company (or a private company in which you have access to financial information) for which you have the knowledge and /or interest in performing research
2. Describe the business and the industry in which it rests including products, size, history, future prospects, and its global breadth.
3. What factors impact supply and demand for the company? How will prices be set? Be sure to consider the costs to bring the product(s) to market.
4. What macroeconomic events including government policy would impact this business favorably and unfavorably, why?

Describe and critique its marketing strategy.

Address the 4 Ps:

1. Product
2. Place (Distribution) Supply Chain
3. Price. Connect the marketing strategy of price with economic factors. Discuss the challenge of balancing the two.
4. Product- Consider product differentiation, planned obsolescence, innovation, and the product life cycle.

Review the company's financial statements and critique its balance sheet structure. Is the company's financial position a strategic competitive advantage or disadvantage?

Summary