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Apple Inc. (Textbook) 1. Identify and explain Apple's value chain activities that contribute to its success 2. Identify Apple's tangible and intangible resources 3. Which

Apple Inc. (Textbook) 1. Identify and explain Apple's value chain activities that contribute to its success 2. Identify Apple's tangible and intangible resources 3. Which of these resources create sustainable competitive advantage based on resource- based-view. Explain why

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