Apple Inc. tracks online transactions at its iStore and is interested in learning about the purchase patterns of its customers in order to provide recommendations as a customer browses its web site. A sample of the "shopping cart" data resides in the fileAppleCartStacked. Use a minimum support of 10% of the total number of transactions and a minimum confidence of 50% to generate a list of association rules.

(a)Interpret what the rule with the largest lift ratio is saying about the relationship between the antecedent item set and consequent item set.

If a customer purchases a- Select your answer -

case

stand

speakers

retina display

stand and speakers

retina display and stand

Item 1

, then he/she is-

Select your answer -

much more

much less

just as

Item 2

likely to also purchase-

Select your answer -

case

stand

speakers

retina display

stand and speakers

retina display and stand

Item 3

.(b)Interpret the confidence of the rule with the largest lift ratio. Round your answer to the nearest whole number.% of the customers who purchased- Select your answer -

case

stand

speakers

retina display

stand and speakers

retina display and stand

Item 5

will also purchase- Select your answer -

case

stand

speakers

retina display

stand and speakers

retina display and stand

Item 6

.(c)Interpret the lift ratio of the rule with the largest lift ratio. Round your answer to one decimal place.A customer who purchased- Select your answer -

case

stand

speakers

retina display

stand and speakers

retina display and stand

Item 7

is about_________times more likely to purchase- Select your answer -

case

stand

speakers

retina display

stand and speakers

retina display and stand

Item 9

than a randomly selected customer.

(d)Review the top 15 rules and summarize what the rules suggest.