Apple Inc. tracks online transactions at its iStore and is interested in learning about the purchase patterns of its customers in order to provide recommendations as a customer browses its web site. A sample of the "shopping cart" data resides in the files AppleCartBinary and AppleCartStacked. Use a minimum support of $10\%$ of the total number of transactions and a minimum confidence of $50\%$ to generate a list of association rules.

Refer to the Appendix for instructions on how to perform association rules using JMP Pro.

Use the file AppleCartStacked to solve this problem using JMP Pro. In the Association Analysis $$ JMP Pro dialog box, set Minimum Support to $0\mathrm{.}1,$ Minimum Confidence to $0\mathrm{.}5$ and leave the other parameters to their default values $($Minimum Lift $1\mathrm{.}2,$ Maximum Antecedents $3$ and Maximum Rule Size $99).$