Apple is a well-known technology company that has been in operation since the early 2000s selling computers, phones etc. Being an owner of two phones, I have been connected with the company for years. Furthermore, the brand has made an outstanding name for itself that is recognized throughout the globe. According to O'Dea, "With the launch of the iPhone 13, Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2021, after ranking second in 2020 and the first three quarters of 2021, when Samsung was the leading smartphone vendor". The market share is beneficial for the organization during this period of a global pandemic. I will discuss how the company can benefit from market share and give three recommendations on why the organization should continue to market share.

Benefits of market share

Marketing helps organizations transpire affect revenue when operated correctly there it is important to understand market sharing. According to Riserbato (2021), "Businesses with larger market shares are industry leaders and competition for smaller companies". Therefore, Apple is leading in the industry due to this statement above. Continuing to lead in market share will make apple the top telecommunications company in the world. Increasing the organization probability of investors and stakeholders. The sales department will transpire the majority of the outcome due to their position in the objective to increase benefits. Carmicheal stated, "To increase market share means increasing the effort you put into sales as a business, and using new or additional strategies to help you get there".

Conclusion

Apple has already reached a significant number of the market, however, improvement in market share can allow the organization to own one-hundred percent of the market shares. According to Carmicheal (2020), "Having that distinguishing brand characteristic such as the Apple logo enables people to more easily identify your company's products across a line of similar-looking items". Having the brand standout is a significant tip that will increase your shares, in addition, to having your organization be known globally. However, another tip is having the ability to have an innovative mindset. Furthermore, knowing your competitors can procreate advanced strategies to help you achieve success. Customer satisfaction will help increase market share by giving the organization more consumers to buy the products. Therefore, being an Apple customer myself if Apple uses these tips I believe their market share will increase.

Carmichael, K. (2020, February 14). 5 ways to increase your market share. HubSpot. https://blog.hubspot.com/marketing/how-to-increase-market-share

https://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-since-4th-quarter-2009/

Riserbato, R. (2021). What is market share and how do you calculate it? HubSpot. https://blog.hubspot.com/marketing/how-to-calculate-market-share

Respond to your colleagues' posts in one or more of the following ways:

• Ask a question about why the company your colleague selected could benefit from increasing its market share.
• Provide an example of another company that implemented (or failed to implement) a recommendation that your colleague provided.
• Offer an additional recommendation for how the company your colleague described could increase its market share, including a rationale for your recommendation.