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APPLE is considering to start a new line of cellphones (the aPhones). Mei provided a NPV modeling indicating that the project has a NPV>0. Karan

APPLE is considering to start a new line of cellphones (the "aPhones"). Mei provided a NPV modeling indicating that the project has a NPV>0. Karan pointed out that Mei's NPV modeling does not account for the fact that iPhone sales are likely to decline once customers face the new option. After accounting for this aspect, Karan estimated a NPV<0 irrelevant

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