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Apple is going to open a clothing store which would be a new line of business for the company. It will use the cost of
Apple is going to open a clothing store which would be a new line of business for the company. It will use the cost of capital of a similar clothing store as the discount rate to evaluate this project. Which one of the following terms describes the evaluation approach? A. Market play approach B. Pure play approach C. Subjective approach D. Equity approach E. After-tax approach
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