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Apple is one of the most influential and recognizable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at

Apple is one of the most influential and recognizable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable technology company in the world.

  • The iPhone saw Apple ascend to one of the most valuable companies in the world, with revenue increasing from $37.4 billion in 2008 to $65 billion in 2010.
  • It has also built out its subscription services to include music and video streaming, video games, fitness, and cloud storage. This segment alone generated $53 billion revenue in 2020, making it Apple's second largest segment.
  • Apple revenue increased dramatically between 2009 to 2012, from $42.7 to $156.3 billion. During that period, Apple vastly increased its manufacturing volume through its partner Foxconn, which enabled global iPhone sales. It also saw the launch of the iPad, which added $19.1 billion revenue in the first year of sales.
  • Apple generated $365 billion revenue in 2021, 52% came from iPhone sales
  • 230 million iPhones, 71 million iPads and 20 million Mac and MacBook units were sold in 2020

Apple Revenue:

Year

Revenue

2006

$19.1 billion

2007

$24.4 billion

2008

$37.4 billion

2009

$42.7 billion

2010

$65 billion

2011

$108 billion

2012

$156.3 billion

2013

$170.8 billion

2014

$182.6 billion

2015

$233.6 billion

2016

$215.4 billion

2017

$229 billion

2018

$265.4 billion

2019

$260.1 billion

2020

$274.3 billion

2021

$365.8 billion

Iphone revenue:

Year

Revenue

2008

$1.8 billion

2009

$13 billion

2010

$25.1 billion

2011

$45.9 billion

2012

$78.6 billion

2013

$91.2 billion

2014

$101.9 billion

2015

$155 billion

2016

$136.8 billion

2017

$141.2 billion

2018

$166.2 billion

2019

$142.3 billion

2020

$137.7 billion

2021

$191.9 billion

Iphone sales:

Year

Sales

2008

11.6 million

2009

20.7 million

2010

39.9 million

2011

72.3 million

2012

125 million

2013

150.2 million

2014

169.2 million

2015

231.2 million

2016

211.8 million

2017

216.7 million

2018

217.7 million

2019

187.2 million

2020

196.9 million

2021

242 million

Ipad revenue:

2011

$19.1 billion

2012

$30.9 billion

2013

$31.9 billion

2014

$30.2 billion

2015

$23.2 billion

2016

$20.6 billion

2017

$19.2 billion

2018

$18.6 billion

2019

$21.2 billion

2020

$23.7 billion

2021

$31.8 billion

iPad sales:

Year

Sales

2011

32.3 million

2012

58.1 million

2013

97 million

2014

67.9 million

2015

53.8 million

2016

45.5 million

2017

43.7 million

2018

43.5 million

2019

45.2 million

2020

71.1 million

2021

57.8 million

Wearable, Home and Accessories revenue:

Year

Revenue

2015

$9.8 billion

2016

$10.9 billion

2017

$12.7 billion

2018

$17.3 billion

2019

$24.4 billion

2020

$30.6 billion

2021

$38.3 billion


Apple Watch sales:

Year

Sales

2015

8.3 million

2016

11.9 million

2017

12.8 million

2018

22.5 million

2019

30.7 million

2020

43.1 million

2019

46.1 million

AirPods sales:

Year

Sales

2017

15 million

2018

35 million

2019

60 million

2020

114 million

2021

85 million

HomePods sales:

Year

Sales

2018

4.2 million

2019

5.9 million

2020

9.8 million

2021

14.8 million

Mac revenue:

Year

Revenue

2009

$13.6 billion

2010

$17.2 billion

2011

$21.6 billion

2012

$23 billion

2013

$21.3 billion

2014

$23.9 billion

2015

$25.3 billion

2016

$22.7 billion

2017

$25.6 billion

2018

$25.2 billion

2019

$24.7 billion

2020

$28.4 billion

2021

$35.1 billion

Mac sales:

Year

Sales

2009

10.3 million

2010

13.4 million

2011

16.5 million

2012

18 million

2013

16.1 million

2014

18.8 million

2015

20.4 million

2016

18.3 million

2017

18.9 million

2018

18 million

2019

17.5 million

2020

20.2 million

2021

25.7 million

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