Question
Apple is one of the most influential and recognizable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at
Apple is one of the most influential and recognizable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable technology company in the world.
- The iPhone saw Apple ascend to one of the most valuable companies in the world, with revenue increasing from $37.4 billion in 2008 to $65 billion in 2010.
- It has also built out its subscription services to include music and video streaming, video games, fitness, and cloud storage. This segment alone generated $53 billion revenue in 2020, making it Apple's second largest segment.
- Apple revenue increased dramatically between 2009 to 2012, from $42.7 to $156.3 billion. During that period, Apple vastly increased its manufacturing volume through its partner Foxconn, which enabled global iPhone sales. It also saw the launch of the iPad, which added $19.1 billion revenue in the first year of sales.
- Apple generated $365 billion revenue in 2021, 52% came from iPhone sales
- 230 million iPhones, 71 million iPads and 20 million Mac and MacBook units were sold in 2020
Apple Revenue:
Year | Revenue |
2006 | $19.1 billion |
2007 | $24.4 billion |
2008 | $37.4 billion |
2009 | $42.7 billion |
2010 | $65 billion |
2011 | $108 billion |
2012 | $156.3 billion |
2013 | $170.8 billion |
2014 | $182.6 billion |
2015 | $233.6 billion |
2016 | $215.4 billion |
2017 | $229 billion |
2018 | $265.4 billion |
2019 | $260.1 billion |
2020 | $274.3 billion |
2021 | $365.8 billion |
Iphone revenue:
Year | Revenue |
2008 | $1.8 billion |
2009 | $13 billion |
2010 | $25.1 billion |
2011 | $45.9 billion |
2012 | $78.6 billion |
2013 | $91.2 billion |
2014 | $101.9 billion |
2015 | $155 billion |
2016 | $136.8 billion |
2017 | $141.2 billion |
2018 | $166.2 billion |
2019 | $142.3 billion |
2020 | $137.7 billion |
2021 | $191.9 billion |
Iphone sales:
Year | Sales |
2008 | 11.6 million |
2009 | 20.7 million |
2010 | 39.9 million |
2011 | 72.3 million |
2012 | 125 million |
2013 | 150.2 million |
2014 | 169.2 million |
2015 | 231.2 million |
2016 | 211.8 million |
2017 | 216.7 million |
2018 | 217.7 million |
2019 | 187.2 million |
2020 | 196.9 million |
2021 | 242 million |
Ipad revenue:
2011 | $19.1 billion |
2012 | $30.9 billion |
2013 | $31.9 billion |
2014 | $30.2 billion |
2015 | $23.2 billion |
2016 | $20.6 billion |
2017 | $19.2 billion |
2018 | $18.6 billion |
2019 | $21.2 billion |
2020 | $23.7 billion |
2021 | $31.8 billion |
iPad sales:
Year | Sales |
2011 | 32.3 million |
2012 | 58.1 million |
2013 | 97 million |
2014 | 67.9 million |
2015 | 53.8 million |
2016 | 45.5 million |
2017 | 43.7 million |
2018 | 43.5 million |
2019 | 45.2 million |
2020 | 71.1 million |
2021 | 57.8 million |
Wearable, Home and Accessories revenue:
Year | Revenue |
2015 | $9.8 billion |
2016 | $10.9 billion |
2017 | $12.7 billion |
2018 | $17.3 billion |
2019 | $24.4 billion |
2020 | $30.6 billion |
2021 | $38.3 billion |
Apple Watch sales:
Year | Sales |
2015 | 8.3 million |
2016 | 11.9 million |
2017 | 12.8 million |
2018 | 22.5 million |
2019 | 30.7 million |
2020 | 43.1 million |
2019 | 46.1 million |
AirPods sales:
Year | Sales |
2017 | 15 million |
2018 | 35 million |
2019 | 60 million |
2020 | 114 million |
2021 | 85 million |
HomePods sales:
Year | Sales |
2018 | 4.2 million |
2019 | 5.9 million |
2020 | 9.8 million |
2021 | 14.8 million |
Mac revenue:
Year | Revenue |
2009 | $13.6 billion |
2010 | $17.2 billion |
2011 | $21.6 billion |
2012 | $23 billion |
2013 | $21.3 billion |
2014 | $23.9 billion |
2015 | $25.3 billion |
2016 | $22.7 billion |
2017 | $25.6 billion |
2018 | $25.2 billion |
2019 | $24.7 billion |
2020 | $28.4 billion |
2021 | $35.1 billion |
Mac sales:
Year | Sales |
2009 | 10.3 million |
2010 | 13.4 million |
2011 | 16.5 million |
2012 | 18 million |
2013 | 16.1 million |
2014 | 18.8 million |
2015 | 20.4 million |
2016 | 18.3 million |
2017 | 18.9 million |
2018 | 18 million |
2019 | 17.5 million |
2020 | 20.2 million |
2021 | 25.7 million |
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