Apple perceives unrecognised marketplace needs and aggressively creates new products to fill them. Microsoft successfully made the massive shift in mindset from desktop to Internet when its marketplace changed. Whats common to these successful companies is their quest for continuous learning to keep them thinking and acting ahead of their competition. They constantly create markets, market approaches, products, and greater customer value constantly, and they never squander the market advantage they have worked so hard to acquire by letting their competition think or act ahead of them or faster than they can.

1. Discuss with examples, the dimensions of a learning organisation? What potential outcomes can be derived from being a learning organisation?

2. Based on your own organisation or ones you are familiar with, conduct a review of one Traditional Organisation and one Learning Organisation. For each:

a. Provide a brief background of the organisation and the competitive challenges it faces.

b. Describe the characteristics of the organisation that supports your view that it is a Traditional/ Learning organisation.

3. In the case of the Traditional organisation you identified: If you were the CEO of this organisation discuss (with suggestions) what actions you would take to transform it to a learning organisation?

4. Transformation from a traditional organisation to a learning organisation would require cultural change. Using a structured change management process outline the steps you would take to introduce a learning organisation culture.