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Apple, Samsung, Sony, and Dell are the top Consumer Electronics companies. Is the industry's structure five forces or a value system? Are new markets emerging
- Apple, Samsung, Sony, and Dell are the top Consumer Electronics companies. Is the industry's structure five forces or a value system?
- Are new markets emerging ? Can blue oceans be found/made?
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
