Apple vs Android in many instances is an emotionally driven preference. If you look at the actual feature set of the Samsung vs iPhone, there is minimal difference between the two products but a significant price difference. The major difference is the Android vs Apple user interface. Users of iPhones will quickly get frustrated with Android, while Android users will quickly get frustrated with Apple. The core issue is what the user is most familiar with, and an inherent reluctance to change. We tend to buy what we know and avoid change. Staying with what we are familiar with takes less effort. We have similar issues with things like vehicles. Ford trucks, versus Dodge, vs Chevy is an emotionally driven preference.

 

 

What drives the development of these emotional bonds? 

What where do they come from?

 If you were an Apple user, what would it take to get you to invest in the time and effort needed to learn the Android new user interface