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Apple's strategic approach to setting the company apart from rivals, building strong customer loyalty, and winning a competitive advantage includes Multiple Choice developing an advantage
Apple's strategic approach to setting the company apart from rivals, building strong customer loyalty, and winning a competitive advantage includes
Multiple Choice
developing an advantage based on offering inferior value for the money.
mimicking the strategies of the industry leaders to gain a strong market position.
outcompeting rivals on the basis of differentiating features, such as higher quality, wider product selection, added performance, valueadded services, more attractive styling, and technological superiority.
focusing on a narrow market niche within an industry.
striving to be the industry's highestcost provider, thereby aiming for a differentiationbased competitive advantage over rivals.
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