Applewood Electronics manufactures two large-screen, high-definition television (HDTV) modelsthe Monarch, which has been produced since 2010 and sells for $900, and the Regal, a model introduced in early 2012 that sells for $1,140. Applewoods CEO, Harry Hazelwood, suggested that the company concentrate its marketing resources on the Regal model and begin to phase out the Monarch model. Applewood currently uses a traditional costing system. The following cost information has been used as a basis for pricing decisions over the past year: Per-Unit Data | | Monarch | | Regal | Direct materials | | $208 | | $584 | Direct labour hours | | 1.5 | | 3.5 | Machine hours | | 8 | | 4 | Units produced | | 22,000 | | 4,000 | The direct labour cost is $12 per hour, and the machine usage cost is $18 per hour. Manufacturing overhead costs were estimated at $4,800,000 and were allocated on the basis of machine hours. Martin Alecks, the new company controller, suggested that an activity-based costing analysis first be run to get a better picture of the true manufacturing cost. The following data were collected: Activity | | Cost | | Traceable | Centre | | Driver | | Costs | Soldering | | Number of solder joints | | $942,000 | | Shipments | | Number of shipments | | 860,000 | | Quality control | | Number of inspections | | 1,240,000 | | Purchase orders | | Number of orders | | 950,400 | | Machining | | Machine hours | | 57,600 | | Machine setups | | Number of setups | | 750,000 | | Total traceable costs | | | | $4,800,000 | | | | Number of Events | Activity | | Monarch | | Regal | | Total | | Soldering | | 1,185,000 | | 385,000 | | 1,570,000 | | Shipments | | 16,200 | | 3,800 | | 20,000 | | Quality control | | 56,200 | | 21,300 | | 77,500 | | Purchase orders | | 80,100 | | 109,980 | | 190,080 | | Machining | | 176,000 | | 16,000 | | 192,000 | | Machine setups | | 16,000 | | 14,000 | | 30,000 | | Selling, general, and administrative expenses per unit sold are $265 for Monarch and $244.6 for Regal. |