Applicable VLOs for 2. Integrate knowledge of capital investments, credit planning, and finance into relevant aspects of work. 3. Utilize the concepts and business applications of computer information systems. 5. Apply the concepts of human resource management and organizational behaviour to establish and maintain effective working relationships. 6. Analyze a marketing situation and develop appropriate advertising recommendations and sales promotion strategies. 7. Compare and contrast various pricing strategies and their effects on sales and profits. 11. Articulate various economic principles and their relationship to business.

Brief Introduction H&P have been talking to their parents, who own small businesses, about their worries regarding the competition in the market. Their parents suggested they complete a SWOT analysis. H&P do not know where to start and are feeling overwhelmed.

Detailed Information H&P have been working on their branding. They know how important it is to set themselves apart from their competitors. They believe their business will be different and want to make sure their company branding speaks to this. The pricing strategy for the entire company now needs to come together so they can begin to assemble the pro-forma financial statements. H&P Feed ME is considering starting with a loyalty program for major stakeholders.

questions 1. Prepare a SWOT analysis for each of the competitors that are operating in the Toronto area marketplace (maximum of 5) so that H&P Feed ME can plan how to position themselves in the marketplace and set themselves apart through their branding. 2. Using the SWOT analyses, analyze the overall take-out market in Toronto and highlight any trends that could present a threat to H&P Feed MEs new business venture. 3. Develop a detailed pricing strategy, addressing the top 7 major stakeholders in the plan. Provide suggestions on how to build brand loyalty.