Question
Application of Profitability Analysis Problem: Your team is considering starting your own information systems consulting business. In assessing the market, your team has categorized potential
Application of Profitability Analysis Problem:
Your team is considering starting your own information systems consulting business. In assessing the market, your team has categorized potential consulting projects into five groups, with expected frequencies and time durations shown below:
Project Type | Frequency | Time Duration |
Minor | 30% | 0.5 to 3.0 hours |
Small | 35% | 3 to 10 hours |
Medium | 20% | 10 to 25 hours |
Large | 10% | 25 to 35 hours |
Major | 5% | 35 to 50 hours |
Your team estimates that the total number of projects per week, based on surveying similar firms in comparable cities, has the following distribution:
Number of Projects per week | Probability | ||
Consulting fee $50/hour | $60 | $70 | |
0 | 4% | 8% | 13% |
1 | 7% | 8% | 13% |
2 | 10% | 11% | 17% |
3 | 15% | 16% | 24% |
4 | 21% | 20% | 15% |
5 | 15% | 16% | 8% |
6 | 10% | 8% | 4% |
7 | 7% | 6% | 3% |
8 | 5% | 4% | 2% |
9 | 6% | 3% | 1% |
Monthly expenses are estimated to be $2500. Determine the potential profitability of this business if the hourly consulting rates charged are $50, $60, or $70. Use Excel to build a Monte Carlo simulation model to solve this profitability problem.
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