Application Paper 5 - PRICING STRATEGY

THANK YOU EXPERT!

The intent of this Application Paper is to examine the concepts and characteristics of a pricing strategy and determine how they apply to your particular product. Note: this grid will expand as you type. Be thorough, answer every question and remember to format your work properly. Chapters 19

Note the last question What value did you derive from this Application Paper? if not answered minus 10 points will be deducted from this Application Paper.

All Application Papers you will use the same Product, Service or Business to answer the questions

Your Name
Your Product Also make sure you add the Product, Business or Service you are working on for this Application Paper
Questions and Data Points	Your Answers Here
What is your pricing objective(s) and what influenced your selection(s)? Why? Pages 348 - 352
What price strategy will you use? Why and what influenced your choices? Pages 359-360
Will you use discounts, allowances, rebates, or volume-based pricing? If so, which ones, Why and what influenced your choices? If you choose not to use discounts etc.., please explain your rationale. Pages 361 - 363
Will you use any Geographic Price Policies? If so, how? If you choose not to use Geographic Price Policies, please explain your rationale. Page 363 - 364
Which pricing tactics will you use? What influenced your choices? Pages 364 366
Is there any other material from Chapter 19 that you feel is pertinent in establishing your pricing strategy?
What value did you derive from this Application Paper?