Applied Marketing- Short Answer question

QUES 1. A. Define marketing strategy. Discuss the steps in formulating a marketing strategy.

B. Define experiential marketing and why it may be required for a company to be successful in today's marketplace? Provide an example where you have encountered experiential marketing as a consumer.

C. How do consumers benefit from product bundle pricing? Provide an example of a product bundle you have personally experienced or considered and its perceived benefits.

D. For what types of products might marketers use market-penetration pricing? Provide an example.

E. Distinguish between push and pull strategies for getting products into retail outlets.

F. Think of a recent shopping experience. Did the brand name of the product and its image affect your purchase? Did it affect how much you were willing to pay for the product? For what kinds of purchases do brands not matter?

G. Why does it make sense to think of products in terms of benefit delivery?

H. Explain the supporting marketing mix linkage between price and communication. Provide an example.

NEED CONCLUSION ALONG WITH ALL THE ANSWERS...