Applied social media marketing$].$ Pick any one of your favorite apps. Use the app to describe the $4$ Cs and provide an example of each C$.$ Be sure to mention at least one supporting reference to the Lauterborn short article. Then, imagine that a brand manager for a local firm that you frequently visit wants your input on whether a Twitter feed and$/$or an Instagram account would be sufficient to keep customers connected to the brand. How would you respond?