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Apply to Netflix Test #1: Does the innovation target customers who in the past haven't been able to do it themselves for lack of money

Apply to Netflix

Test #1: Does the innovation target customers who in the past haven't been able to "do it themselves" for lack of money or skills?

Test #2: Is the innovation aimed at customers who will welcome a simple product?

Test #3: Will the innovation help customers do more easily and effectively what they are already trying to do?

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