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Apply to Netflix Test #1: Does the innovation target customers who in the past haven't been able to do it themselves for lack of money
Apply to Netflix
Test #1: Does the innovation target customers who in the past haven't been able to "do it themselves" for lack of money or skills?
Test #2: Is the innovation aimed at customers who will welcome a simple product?
Test #3: Will the innovation help customers do more easily and effectively what they are already trying to do?
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