Apply to the case of Nintendo the following:

1.An Industry Analysis (Five Forces)

This case will evaluate your ability to think critically about the five forces model and apply it to a real industry (based on the information in the case). Please refrain from summarizing/explaining the five forces model or the company/industry. Instead, evaluate profitability in terms of the factors that affect each of the forces and rate each force on a high/medium/low scale. Briefly explain each rating.

2.Do an Application of the resource-based view of the firm

Determine which specific resources and capabilities, if any, Nintendo has that could lead to a competitive advantage in the videogame industry. Would you classify these resources as rare, valuable, difficult to imitate/substitute? Explain what conclusion you can draw from your classifications.

3.Give Recommendations

Consider the videogame industry at the time of the case (early 2000s). Would Nintendo be able to reclaim market share with the revolutionary product described in the case? Should Nintendo move forward with this product? *Note that no outside research is necessary to answer this question.