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Applying Market Research 1. Research an article/website related to how a given company is applying marketing research and/or results of a recent study (no more

Applying Market Research

1. Research an article/website related to how a given company is applying marketing research and/or results of a recent study (no more than 3 years old).

2. Provide a summary of the article and post your own thoughts about the weaknesses and/or strengths of the research (such as validity and/or reliability issues -see lecture notes). In addition, cite your source using APA format.

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