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Applying Product Mix Pricing A lot of online video games offer their gaming software for free or at a low price for the initial download.
Applying Product Mix Pricing
A lot of online video games offer their gaming software for free or at a low price for the initial download. While generating their revenue from ingame purchases at different prices, which type of product pricing strategy is applied?
Product line pricing
Byproduct pricing
Captive product pricing
Product bundle pricing
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Business and Administrative Communication
Authors: Kitty o. locker, Donna s. kienzler
10th edition
77830105, 978-0077830106, 978-0073403182
