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Applying the Brandenburger and Nalebuff's ( Coopetition , 1995) PARTS framework, critically analyse and discuss the two main markets Amazon serves. The two markets are

Applying the Brandenburger and Nalebuff's (Coopetition, 1995) PARTS framework, critically analyse and discuss the two main markets Amazon serves. The two markets are cloud computing with AWS and e-commerce (retail). From a strategic standpoint, would it make sense to separate the two businesses?

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