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Applying the 'elements of value' creation framework, work through and identify: 1. Who are the top three players in the market? 2. Selecting ONE of

Applying the 'elements of value' creation framework, work through and identify:

1. Who are the top three players in the market? 2. Selecting ONE of the three players, what values have they created for consumers? What values have they yet to capture? How would it be beneficial to the company?

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