Applying the VRIO Framework This video depicts the usage of the VRIO framework to assess the competitive implications of a firm's resources. This activity is important because firms can use the VRIO framework to determine the basis of their competitive advantage. Click the button to watch the video. To view a video in full screen, click the full-screen button [ ] in the lower right hand corner of the video player. Then, answer the questions that follow. -0:09 2x Intangible resources or capabilities may be a good basis for creating a competitive advantage because Multiple Choice intangible resources or capabilities are generally easily acquired. intangible resources or capabilities are generally sticky to the firm. intangible resource or capabilities are generally easily observed. intangible resources or capabilities are generally rare. intangible resources or capabilities are generally easily transferred