Applying Theories:  Review the theories below and link them to elements of the "The Truth About Tobacco: How Much Is a Life Worth?" video. Prepare to share your ideas with the class.  American Cancer Society: "The Truth About Tobacco" (2:45 mins) http://www.youtube.com/watch?v=2m7-zIa6-Es  Transcript Truth About Tobacco

 Theory of reasoned action: People make rational and deliberate choices based on how strongly they believe a behavior will lead to positive outcomes and the perceived social implications of performing that behavior.

 Transtheoretical model: People tend to change in stages, ranging from precontemplation to contemplation, preparation, action, and maintenance.

 Health belief model: People are more or less motivated to change their behavior based on their perception of personal susceptibility, serious consequences, worthwhile benefits, justifiable costs, and cues to actions.

 Extended parallel process model: People evaluate threatening messages, first, to determine if they are personally at risk

The point of this essay is to demonstrate your understanding of these theories by applying them to the video.