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AQ1 Data Units [ x ] Cost [ C ] Rev [ R ] Profit [ P ] 10 65500 4300 -61200 20 71500 8600

AQ1
Data Units [x] Cost [C] Rev [R] Profit [P]
10 65500 4300 -61200
20 71500 8600 -62900
50 89500 21500 -68000
80 107500 34400 -73100
100 119500 43000 -76500
120 131500 51600 -79900
130 137500 55900 -81600

You have been asked to take over management of a product line by your Division Manager. Your Cost model for this product line is C = 600(x) + 59,500, where x represents units produced during a particular sales period and C represents total Costs. Upon assuming product line responsibility, you note that the price p of $430 per unit set by your predecessor for the past few sales periods resulted in a Revenue model of R = (p)(x) = 430(x). Provide brief answers in the space provided to parts "a" and "b" below.

a. Based on the information available, speculate on why your predecessor is no longer managing this product line.

b. If your market research department reports no limiting production or market constraints on "x", what is the minimum price p you would want to set in order to eventually "break even"?

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