Aqua Silversmith creates and markets sliver and turquoite jewelry, which it selis to retaifers in the western United States. The company's management believes its retail customers will stock more jeweiry if its salespeopie use aggressive marketing techniques, so the company provides strong incentives for salespeople and promotional allowances to resellers to get distribution for its jewelry, In other words, the companv has a orientation. custorner production Sales martect promotion