AquaPulse Gym claims to be the best equipped gym in West Melbourne. Its 1000 square metre space features a huge range of cardio, machine, and free weights plus functional training and stretch equipment. The main target customer groups of the gym include professional gym goers, gym enthusiastic teenagers, and stay-at-home mums. The gym management realises that the demand for its gym services fluctuates over the hours of the day, days of the week, and months of the year. Specifically, it is rather quiet before 8am, and often packed with gym goers between 3pm to 8pm. Weekdays are a lot busier than weekends, and months with holidays are the least busy time for the gym. 1. Identify possible reasons for the varying demand patterns at AquaPulse Gym. (2 marks) 2. Outline the capacity management techniques that the gym management could utilise to address variations in demand. (4 marks) 3. Formulate demand management strategies and techniques that the gym management could apply to better manage customer demand. (4 marks)