Aradia Fitness London

Classes accommodate up to $10$ women

$10$ levels of progression

$6$ weeks in length $($each level$)$

$$159\mathrm{.}99$ for the whole program

V Early$-$bird price: $$139\mathrm{.}99$

$$ Session by session price: $$29$

Problem: high drop$-$out rate of members A typical student would lefive after completing level $3$ progression

Lack of physical capability to go for the next level

Opportunitys offering another program TRX suspension training program as a complement to the pole program

Competitors

Athletic Club

Monday$-$Friday:

Open $24$ hours

Saturdays:

Close at $8$pm

Sundays:

$8$ am$-8$ pm

London South location:

Co$-$ed on Tuesdays, Thursdays and Saturdays

London North location:

No co$-$ed$,$ women only on

Thursdays and Sundays

AFL TRX program $($Costs$)$

The studio can accommodate $12$ TRX training systems

Cost of each TRX unit: $$158$

Other costs $($carabineer and sturdy wire$)$: $$120($$$10$ per system$)$

Eight part time staffs employed $($two of whom certificated for TRX$)$

Estimated monthly overhead costs $($rent$,$ insurance, utilities$)$: $$2500$

Challenges

How to position the new program?

As a complement to the current pole dancing program?

Or as a new fitness class standing on its own?

How to price the program? $($both the sic$-$week program and one single class$)$

Since the first students are likely to be from the pole program students, prices should be affordable for them

Promotion:

How to convince the current students that TRX is good for them improving their pole skills?

How to attract first$-$time customers to the TRX program?