Arc'teryx is not getting good results in its email marketing, and this is worrying the top management. The company needs to improve how it interacts with new and loyal customers and grow its presence in Europe. 

Explain how a CRM tool and automation tool can help company to overcome the problem. What all operations components can be used by the company in those tools. Describe the intent, measurement of effectiveness, timing, all the options that can be used within the tools.

 Arcteryx Needs atleast 2 CRM/ Marketing automation Tools recommendation. Also, suggest how hubsopt and salesforce can be used.