Are Centuryply's branding initiatives strategically matched with the branding practices of the plywood industry?

2. Is there harmony between the brand identity created by CPIL and the existing brand image in the

market?

3. Are Centuryply's branding initiatives appropriately integrated with the company's other marketing

mixes?

4. Should Centuryply now focus on the creation of a separate brand identity for plywood, laminates and

veneers in place of the current corporate branding strategy? What are the possible ways to do so?