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__________ are created when the costs of offering products decreases as an organization sells more products. 2-If Big Coffee Company, which has traditionally been selling

__________ are created when the costs of offering products decreases as an organization sells more products.

2-If Big Coffee Company, which has traditionally been selling its coffee in company-operated cafes, creates a coffee-flavored soft drink product to try to appeal to teenagers, the company is utilizing a(n) __________ concentration strategy.

3-If Big Coffee Company, which has traditionally been selling its coffee in company-operated cafes, begins to sell its coffee in grocery stores, the company is utilizing a(n) __________ concentration strategy.

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