1. Are there additional factors that merit attention when deciding on matters like these, aside from the projected market growth rate and relative market share as outlined in the BCG matrix? You should either elucidate why these two variables are the exclusive pertinent considerations or propose alternative relevant factors and elucidate their significance in the decision-making process.
2. Given the strategic and forward-looking nature of these decisions, how should one forecast the market growth rate and relative market share along with any other factors you recommended in question 1? What data sources should be employed, and can historical data provide a comprehensive perspective when making determinations about future business conditions?