Are we rational in our evaluation of information? Next, please watch the following Ted Talk by Dan Ariely: https://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions

What was the most interesting thing that you learnt in this Ted Talk? Has your answer changed to the original question? Keeping in mind the concept of behavioral economics suggested by Dan Ariely, please share a few personal examples of your own behavior (or behavior by family and friends) that illustrates this concept and then discuss how marketers can use this information to inform their strategy.